The key hurdle that organizations must overcome is building location analytics into business intelligence. Most of it comes from smartphones and sensors. Sophisticated location data practices hinge on deep integration between systems that gather raw data, underlying business intelligence platforms and end-user applications. While these capabilities are powerful, entry-level location analytics services are widely available, but more nuanced, powerful systems are difficult to come by and require specialized expertise.
Improve analysis by using geographic details to link related information together.
Enrich existing data sets with geocoding to provide a deeper awareness of the context surrounding information.Location data can be used to do the following: The ability to attach location-related information to data sets is invaluable at a time when organizations are increasingly drowning in information and competing to glean value from it.Īccording to Forbes, location data has the potential to make a direct contribution to business decision-making, giving workers critical perspectives on data that would otherwise be unattainable. Location analytics represents an untapped possibility for businesses.
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